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Nike Formally Opens $301 Million Frayser Expansion

Nike Formally Opens $301 Million Frayser ExpansionExecutives of Nike Inc. are in Memphis Friday, June 26, to formally open the $301 million expansion of the sports shoe and apparel giant’s Northridge distribution center at 3100 New Frayser Boulevard. Announced in late 2012, the addition to Nike’s original 1.1 million-square-foot facility at New Allen Road and New Frayser Boulevard was an economic development plum that Memphis leaders had to compete for. Tennessee Gov. Bill Haslam will attend Friday’s opening ceremony in Frayser. The city’s pursuit of the project that makes Northridge the North American distribution center for all goods bearing the famous Nike swoosh was code-named Project Victory. Read More:

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